Worldwide Ads Spending Estimates for the coming years

Businesses today try to keep up with the rapid changes in Marketing. These include entering the Digital Marketing World. Marketers also come up up with a lot of ideas to launch marketing campaigns effectively. Businesses understand the several benefits of Modern Marketing today to widen out the reach, increasing the potential customers and sales. The reason why they don't hesitate in spending dollars on marketing ads or campaigns.

On October 13, 2017, eMarketers released news on Worldwide Ads Spending. The news forecasted that Digital channels will overtake traditional mediums by 2021.

Accordingly, Spending on paid media worldwide will increase by 7.0% in 2017 to $584.14 billion. Growth is largely on pace with eMarketer’s previous forecast, with investments in mobile advertising driving these increases. This year, mobile will account for 24.4% of total ad expenditures.

The report says that China will remain one of the largest contributors to global advertising growth, largely due to advertisers there investing more toward mobile. Total ad spends will climb 14.7% in the country this year to $84.54 billion. To compare, China’s mobile ad market alone is now larger than Latin America’s total ad spend.

Accordingly, the US, China, Japan, the UK, and Germany will continue to be the top five ad markets throughout the forecast period. The US will rank first with $205.06 billion in paid media outlays this year. By 2018, China’s ad spend will surpass that of Japan, the UK and Germany combined.

Ad spending growth will hover between 4.9% and 8.3% each year of the forecast. Investments in mobile, especially in regions where mobile is the point of entry for internet access, is fueling this increase. Asia-Pacific—notably China—will see the fastest total ad spend growth of any region, rising 11.5% this year. Latin America will be close behind, with ad outlays climbing 10.0%.

The report added that digital ad spending worldwide will grow slightly faster than expected, jumping 19.1% this year to $228.44 billion. Digital will continue to exhibit robust growth, expanding from 39.1% of total media ad spend in 2017 to 49.6% by 2021.

Accordingly, Digital’s growth is primarily due to advertiser’s high interest in mobile ad formats. Growing competition for mobile ad space has led to climbing prices. This year, mobile ad spending worldwide will total $142.78 billion, up 33.6% from 2016. This will represent nearly one-quarter of total media ad spending.

Conclusion

With a lot more business starting to market their products or services through Digital Marketing Ads, It won't be hard to believe that Global Ads Spending will still increase. It is important that each Business must plan wisely on how to Allocate their Marketing Budgets. Also, think on Which Marketing Strategies & Tactics would produce Best Results? Making sure of these things will help you spend your Marketing dollars wisely and accurately.


The efficient method of video content

YouTube is the second most visited webpage in the world and has over 1.5 billion monthly active users. YouTube videos are great resources for those interested beauty, fitness, food, travel, and what not. These niches continue to gain popularity every day. Did you also know the number of YouTube viewers today? In 2017, the number crossed 1.47 billion and is estimated to reach 1.86 billion by 2021.

Why Choose YouTube?

You think YouTube is just for cat videos and music? You might want to rethink your position because this video sharing platform could be the next big thing in influence marketing. Does Influencer Marketing work on YouTube? Yes. Is it worth it? Absolutely.
YouTube is unique from all the social media platform. Advertising on YouTube is different as it does on television. YouTube is a far more personal experience than any television station, which means ads can be tailored to a specific audience much better than they can in other places.

This is because creators on YouTube interact with their followers significantly more than any station can. YouTube is a system where creators can regularly talk to their subscribers through comment and chat features, and many of these subscribers feel like they know the creator on a personal level. With this level of close interaction comes to trust that cannot happen on other platforms.

Parent company Google has conducted multiple studies to find out just how much influence these YouTube creators have. In “The YouTube Generation Study” they found that six out of every ten subscribers would take buying advice from their favorite YouTuber over a TV or movie personality. This makes sense since according to that same study, 70% of teenagers using YouTube relate more to creators than those traditional TV and movie personalities. This trust translates into influence over subscribers to buy a certain brand that doesn’t exist on other platforms.


How does it work?

YouTube is far from homogeneous. From beauty bloggers to gamers to prank channels, YouTube is built up of smaller communities to form a diverse and varied whole. So it makes sense that you would have to look for which community your target audience fits into, and then find the person in that community with the most credibility.

For example, a channel within the cooking community on YouTube would be a good place to put an influence marketing advertisement for a restaurant. A creator that had built up a reputation as someone experienced in working with food will have much more credibility than any pre-roll ad.
Choosing the right creator to act as an influencer is the first step in taking advantage of the trust they’ve built with their audience.

Looking for a YouTube Influencer to advertise your brand to your target market? We can help you with that. Allow our vloggers and creators to produce immersive video content for your ICO. These influencers can create appealing content that looks attractive and aesthetic. What’s most important is these influencers can drove their audience to visit your site to buy your product. You can contact us for more information.


Marketing is an ‘unacknowledged art form

Louis Sebastian Theroux is a British documentary filmmaker and broadcaster. He is best known for his documentary series, including Louis Theroux's Weird Weekends, When Louis Met..., and his BBC Two specials. His career started in journalism, and it bears the influences of notable writers in his family, such as his father Paul and his brother Marcel. The BBC has produced all of his documentaries and television series. He has received two British Academy Television Awards and a Royal Television Society Television Award for his work.

While Theroux, is famous for his Weird Weekend documentary series and interviews with the likes of Jimmy Savile, he has never made marketing the focus of one of his exposés. He said the closest thing he’s done was a documentary about casinos in Las Vegas.

Louis Theroux headlines the Festival. He was one of the speakers in the two days Festival of Marketing 2018 Event held on October 10 and 11. He shares his career learnings with delegates at this year's Festival of Marketing. In his headline speech at the Festival of Marketing in the 10th day of October, he said:

“There’s an aspect of marketing that I do find interesting that hinges on that combination of seduction and sales, which I don’t think is antagonistic in itself. There’s much about marketing to enjoy.”

He referred a piece by American author John Updike in which he compared advertisers to the people who carved gargoyles on medieval churches.

“It was the idea that what might look from the outside as something that is anonymous and mercenary is actually an unacknowledged art form.”

In order to build closer relationships with consumers, Louis Theroux also advised marketers to create compelling narratives, which he says is about finding a connection.

Well, is Marketing an art? If so, How?
Here is some reason why we can consider Marketing as an Art.

Marketing is an art. It is a substantial body of rules or principles of buying, selling, financing, transport, storage, and standardization, etc.

Marketing is creative.

Creativity is needed in Marketing to differentiate one’s message, grab people’s attention and effectively reach the various audiences that are being targeted.

Marketing is imaginative.

Theodore Levitt says the marketing imagination is different from other types of imagination because it uses unique insights to understand customers and their problems. In his book The Marketing Imagination, Levitt says that “by asserting that people don’t buy things but buy solutions to problems, the marketing imagination makes an inspired leap from the obvious to the meaningful.” Recall Charles Revson’s famous line: In the factory we make cosmetics. In the store we sell hope.

Marketing is a form of expression.

Self-expression is a very important part of modern marketing. Today, whatever you are selling, a product or a service, your brand needs a personality. People in the world today want to relate to a brand. So Brands need to generate relatable content and positioning themselves with personality.
Marketing can be any form. But, one thing is for sure, it is essential to the success of one's business.

 

 


The path to a growing community

Never before has searching or accessing information has been so easy and fast. Social Media has really changed the way we live today. Distance is not a hindrance to connecting with other people. Gone were the days when we spend days and nights in solving our problem. Today, you just need to have your smartphone with you to get any information from the internet and social media. You can see the latest news even when you don't have any access to Television or while you're on your way to work. It takes a considerable amount of time for the newspaper or magazines to get printed, and to convey you the information about something that happened the previous day but the social media websites will take less than a minute to keep you abreast of the latest happenings throughout the globe. There are endless benefits of social media. You just can't help but wonder how dull would be your life without it.

In this modern era, everyone is very into social media. Social media has become part and parcel of everyone’s life. Even kindergarten students have at least a little knowledge on social media. So, entrepreneurs, today believe that this is the best place to market their products or services. With this kind of marketing, it could reach a lot of people. This form of marketing is called Social Media Marketing.

Social Media Marketing

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. It is quickly becoming one of the most important strategies of the marketing strategy. Social media marketing gives you the chance to make your brand a 'Buyer Persona. A 'Buyer Persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customer.

Why invest your time and resource in SMM?

Here are the some benefits you can expect to gain the from the use of social media for your brand.

Increase your Brand Awareness

Social media marketing will make it easier for you to spread the word about your products and mission. Social media allows you to market your business to thousands of people around the world at any moment. There is no limit to the demographic, location, or type of consumer that your brand can touch. Every time someone shares one of your posts, your reach grows larger. For example, if your tweet gets shared by 20 people who average 500 followers, then up to 10,000 people have the ability to see your post! That's pretty good.

Cost Effective

It decreases your marketing costs. The expense to print flyers is higher than making a post on social media. There are Facebook ad campaigns that reach more people than billboards. YouTube, which is the second largest search engine in the world, can be more cost efficient than network TV ads. Social media allows brands to be laser focused and spend less on advertising.

Be connected with your customers

Whether your business is present on social media or not, people are most likely already talking about you. They’re conversing about your product, customer service, website and everything in between. You can be a part of the discussion too. Some platforms allow you to import your contacts into your account to connect with them. You can use this as a way to instantly inform your customers on current promotions, special offers, new products, and more. And best of all its free.

Increase the Sales

Yes. Social media marketing can increase sales. It is your job to decide how. There are people who are tweeting right now about a specific need they have. Brands who engage with this audience daily may convert leads. A percentage will turn into sales, and the source will be apparent. Perhaps you have a great website, but you just need qualified traffic to convert them into sales. Social media can help generate the traffic you need.

Top Social Media Channel

 

❖ Facebook
❖ Youtube
❖ Twitter
❖ LinkedIn
❖ Pinterest
❖ Google Plus +
❖ Tumblr
❖ Instagram
❖ Reddit
❖ VK

Social media is a relatively fresh newcomer to the marketing scene, so it's entirely natural for you to doubt if it has tangible benefits for business use. We understand, but we can assure you that this Marketing Agency can support you from start to finish.

With so many Social Media Channel to choose from, skills to learn and limited ability to prove a direct return-on-investment (ROI), it can be tough to justify investing resources in approaching social media management more seriously. After carefully studying your Brand, we can choose the best Social Media Platform for you. We also have some expert Social Media Influencer who can match your business need. They have known how to reach the right people through the right social channel combined with an accurate media strategy and generate goodwill in the process.

Social Media Marketing has been used by lots of marketers for Brand Development, and great results come to those who take the risk. Now is the time for you to keep up with the business competition today.


Influencer Marketing: A Marketing Trend of 2018

Big or small business today aims to have a successful strategy to grow their business. But how could they come up with such a strategy? One way is to identify key market trends. What is a market trend then?

Allison Tanner defines a market trend as anything that alters the market your company operates in. In other words, Market trends are any significant changes to your market. If we can identify the market trends early enough, then it is easier to plan for changes as they come which could help your business to grow successfully. They can show you opportunities to grow your business.

An example of Market Trend is the changing of customer needs such as increasing or decreasing product or service usage. The needs of the customer have changed as the technology grows. The cellphones 8 or 10 years ago is not attractive to customers today, the smartphones or tablets could be. However, It's not only the customer needs that changes but also the Marketing of Businesses.

Nowadays, Social Media and Marketing go hand in hand. Social Media is now one of the Marketing Platforms. For Marketers, it is important to be active on social media and also be updated with the latest marketing trends and apply them to businesses. What is the Marketing Trend for the year 2018?

A lot of the latest Marketing news today have reported Influencer Marketing as one of the top Marketing Trends for 2018. In fact, Forbes Communications Council on "12 Marketing Trends To Take Advantage Of This Year" mentioned it. It was reported to be trending up and a hot topic in 2017. Now, it is one of the strongest marketing trends in 2018 and is becoming increasingly important in the area of sales promotion and marketing of innovations, according to a Lead Innovation Management blog. Many companies have become increasingly interested in engaging with influentials on Instagram, Facebook, or bloggers, and YouTuber, to establish effective influencer relations which could run successful brand marketing campaigns for their audiences.

A current Goldmedia study has determined for the first time market figures and forecasts for Influencer Marketing in Germany, Austria and German-speaking Switzerland (DACH). According to the study, Influencers are digital opinion leaders in social media with at least 10,000 followers. The study has shown that Influencer Marketing is one of the most important marketing trends. Also a current study by G+J e|MS shows how well influencer campaigns work.

As Adweek states, influencer marketing has expanded exponentially over the past two years, where the industry has gone from being just a rising marketing tactic to an essential part of most marketing budgets in 2018. In fact, according to State of Influencer Marketing Report 2018 by Klear, Influencer Marketing, as a field, grew by a whopping 198% in 2017! Influencer Marketing Budgets are also on the Rise.

According to another report on Influencer Marketing by Linqia, 92% of marketers who used influencer marketing in 2017 found it to be highly effective. Also, her study shows that 39% of marketers say they plan to increase their influencer marketing budget in 2018. 35% are still unsure how they’re going to make changes to their budget, and only 5% say that their budgets will decrease. The remaining 21% say that their budgets will remain the same.

Therefore, we can conclude that Influencer Marketing is becoming one of the most important marketing tools in the advertising industry today and to the coming years. Advertising contracts with Youtube or Instagram stars reach several hundred thousand dollars, and marketers increase budgets for this activity. You have learned that many marketers are increasing their influencer marketing allocations. So you might want to follow as well, and see how you can invest your marketing budgets on influencers who can deliver your desired results. You can start by engaging now with our Social Media Marketing Influencers.

Marketing trends impact your business and customers so tracking them helps you grow your business profitably. It also helps you keep ahead of your competitors, which is important when you are developing your business growth strategies.


Why Consider Online Marketing?

Now more than ever, we have seen how the business competition has become stronger. The fight for market share is intensifying, so Companies strive to come up with strategies to increase their market share. Of course, a marketing strategy should help an organization to fully utilize its scarce resources and increase its profit. Marketing strategy also provides an organization an edge over its competitors.

No matter how long you are in the business industry, you can say that Online Marketing is the most updated and effective Advertising Medium. Online marketing is a set of tools and techniques used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. Online marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs and creating valuable online content.

Online Marketing is beneficial in a lot of ways. It is inexpensive, easy to start with a fast result. A digital marketing campaign has far greater reach than traditional advertising. Digital marketing can help in building lasting relationships with loyal customers. Business owners can reap the great benefits in this method of marketing. All they just need to do is choose an advertising medium that works for their brand and businesses objectives. But whatever method of online marketing you decide to use, the money that you have spent on the campaign is worthwhile in terms of the success of your business.

With the advancement and progress of modern technology, small to large businesses are trying to keep up. Businesses today are either changing their business models to an online one or boosting their existing marketing efforts with online marketing strategies. Consumers have too many choices these days, and they have to be constantly reminded that you exist. The best way to reach them is where they spend a good bit of time,... which is online,” Servis, a VP of Marketing with SnapRetail, firmly states. Online Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth. According to a study, 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic. So if your competitors are already doing it, you can too.

If you are planning to start a business or you are on your way and want to improve your business, you can hire an online marketing agency which takes care of all activities from designing the website for your business to implementing various marketing techniques including Internet marketing. We can surely help and guide you along the way and to your success. We have a lot of effective influencer channels which can help you expand your visibility and connect to your potential and existing customers. We can match you with our social influencer who can create, and execute innovative marketing strategies and campaigns suitable for your brand. You are really in good hands with us. Your success is our success.

Why consider Online Marketing? The reason, Why not? You can also consider working and entrusting your brand with us. Why not too?


There is a light at the end

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers and orients marketing activities around these influencers.

Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on)

In simple terms, influencer marketing is your chance to piggyback on the reputation that someone else in your industry has already built. It's a lot like getting the most popular kid in school to tell the rest of your class that you're 'cool. It gives you the reputation you need, without you having to do very much groundwork.
While influencer marketing, just like any other advertising strategy, requires significant strategy and planning, research has found that it has huge potential when it's used correctly. In fact, one company analyzed the performance of more than 300 influencer campaigns and found that influencer marketing performs better in the digital world than any other type of media advertising.

Influencer

➢ An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.

➢ An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.

These individuals are not simply marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives. Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

Types of Influencers

★ Celebrities
★ Industry experts and thought leaders
★ Bloggers and content creators
★ Micro Influencers

Here are six big benefits to using influencer marketing to bolster your social strategy.

 

● Quickly Builds Trust

Influencers are trusted by their followers, So any recommendation or insight coming from them is deeply trusted by their followers. By sharing an influencer's content, you'll soon gain their attention, and they'll begin sharing yours, putting your message in front of an actively engaged audience.

● Increases Brand Awareness and Reach

As noted, influencer marketing can greatly expand your reach and positioning online. When such an influencer recommends your products or mentions your brand, it helps you gain more visibility. This not only increases your reach but also boosts your brand awareness. Social users will begin to know more about your brand, your story, who you are, and the solutions you offer.

● Provides Value to Your Target Audience

At the heart of inbound marketing is delivering content that solves problems, educates and inspires your intended audience. Influencer marketing embraces this concept, as influencers are already in tune with the needs of the people they serve.
If you were to purchase a digital camera today, you would invariably look up product reviews online. A review from an influencer that talks about the features in detail and their usefulness would indeed be valuable. Not only are these reviews informative but also reliable for consumers.

● Aids Your Content Strategy

Sharing influencer content can help fill in the gaps of your own content schedule. So if you’re running short of content ideas, influencer marketing can aid your content strategy.

● Flexible Pricing

In contrast to celebrity endorsements, television commercials, and other forms of traditional advertising, influencer marketing is a highly accessible form or promotion that can meet the needs of both large and small businesses. Due to its flexible pricing structure, campaigns can be designed to fit a wide range of goals and budgets.

Influencer marketing can be incredibly beneficial for startup brands or those that have been struggling in gaining traction in their social media marketing. Most of the success of your influencer marketing campaign depends on your choice of influencers. If you make the right selection, the rewards are immense. We actually could help you in that part. We could choose and match you with our awesome influencers. These influencers could help you in selecting the best marketing platform for you. You can learn about the previous posts the influencer has made to make sure they're going to have a good impact on your brand image. While it might be nice to invest in a celebrity to share your messages on social media, the truth is that most brands won't be able to afford that level of marketing. However, you don't necessarily need a celebrity to enjoy the benefits of influencer advertising. About 72% of people say that an influencer's relevancy is more important than their reach, so keep that in mind when you're looking for someone to highlight your company.

With a clear understanding of how influencer marketing can accelerate your online goals, you can commit to implementing your first campaign quickly to experience these results in your business by finding a marketing agency and the most suitable influencer for you. You can start with us and we'll guaranty that you are in good hands.


The spirit of Twitter Marketing

Twitter is an American online news and social networking service on which users post and interact with messages known as tweets. Twitter messages are limited to 280 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users. Twitter is one of the most popular social networks worldwide. Part of the appeal is the ability of users to follow any other user with a public profile, enabling users to interact with celebrities who regularly post on the social media site.

Why Choose Twitter?

The statistic shows that as of the second quarter of 2018, the micro-blogging service averaged at 335 million monthly active users. Twitter says 1.6 billion unique visitors per month see tweets on third-party properties, which corresponds to 500 million tweets per day and around 200 billion tweets per year.
With that kind of reach, it's safe to think of Twitter as a realistic and useful way to build your business and get instant public messages delivered to the hands of your target audience, whether it is an audience of work colleagues, existing customers or potential customers.

Studies have found Twitter to be one of the most effective platforms for successfully running influencer campaigns. Approximately 40% of Twitter users claimed to have made a purchase after viewing a tweet from an influencer. Also, 20% of Twitter users are known to share product recommendations tweeted by influencers they follow.

How does it work?

You can engage with an influencer. Connecting with influencers opens up the possibility of attaining a greater reach for a brand as well as better engagement.
If an influencer’s niche aligns with your industry and products, their followers would be relevant to your brand. By building relationships with the right influencers via retweets or mentions, brands can pave the way for a long-term association.When such influencers promote your brand to their followers, it can be a huge win for you. Not only will you benefit from exposure to newer, relevant audiences but also a higher likelihood of conversions.
It’s tough to filter through the noise on a popular social media platform like Twitter. With 500 million tweets sent each day, your promotional content can easily go unnoticed by your target audience. Finding influencers who can help you attract higher-quality leads, connect with an engaged audience and cultivate trust can be a challenge too. You need to target the right influencers, the ones who will connect with what you offer and be able to authentically communicate their love for your products and brand to their followers.

The process for seeking out influencers independently is not easy, and it can be tedious if you do not know exactly what to look for and what metrics to use in your search. Do you want to boost your brand’s presence on Twitter with the help of influencers? Success-block.com is a Marketing Agency that helps brands connect with the right influencer. These influencers can create influencer campaign on Twitter that will boost your brand visibility. Want to know more? Contact us now.


Facebook is trying to stay the Nr.1

After learning the goodness of Influencer marketing, we ask ourselves, which platform are we going to use. You know you want to use social media channels for your campaign. But you’re not sure which of them is suitable for your brand and will deliver the best results. We could start randomly with Facebook Influencer Marketing.

Why Facebook?

Facebook continues to be the most well-known social media site. It is the #1 spot where friends connect and share online. Every month, 2 billion people use Facebook to connect with friends and family and to discover things that matter. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion. Marketing on Facebook helps you find new customers and build lasting relationships with them. With such a massive user, Facebook gives you the opportunity to reach a wider audience for your influencer marketing campaign.
According to a Bloglovin study, Facebook is the second most preferred platform among influencers themselves. They consider it to be almost as effective as Instagram in executing an influencer marketing campaign. Facebook has an inbuilt analytics tool called Facebook Insights. It is a powerful tool. Facebook Insights can benefit your campaign in two ways.

➔ It helps you track and monitor the performance of your Facebook influencers. You can easily see the impact your campaign is having on your reach and engagement rates.

➔ Another way you can leverage the tool is to have a better understanding of the demographics that make up your target audience. Use it to get a better understanding of consumer psychology.

Facebook Influencers Vs. Facebook Ads

Which communication channel should you choose? Influencers are a social marketing concept, that is all about calling an influencer which has the same audience than our target audience. The goal is for him to promote a brand product or service to his community.

Brands are now more likely to initiate partnerships with influencers. 70% of European enterprises have adopted influencer marketing. Meantime Facebook ad clicks are increasing by 70% every year. We will consider what social influence marketing can offer to your brand compared to Facebook ads.

Facebook ads allow you to go after potential customers based on location, demographics, interests, pages they like, and behaviors (spot early adopters, or specific phone users). But they could be complicated. With so many options you can become overwhelmed and stressed. On top of that, finding the right converting audience can feel like finding a needle in a haystack. What’s more, you still have to take care of the creative side – making sure your pictures/videos, text, and offers to catch your audience’s attention for them to click and then trust. On the other side, Influencers take care of the creative. That means we don’t have to stress about speaking to our audience – influencers know how to do that best. They also already have the trust of their audience which saves us tons of time, stress, and work. We can now focus on other important things.

Facebook ad clicks are increasing by 70% each year, and ad click-through rates are increasing by 160%. On the other hand, 90% of consumers trust influencers over the 33% who trust an ad. 51% of marketers believe they acquire better customers through influencer marketing. So we can say Facebook Influencer can offer more than Facebook Ads.

How does it work?

Facebook influencer marketing is, fundamentally, the same as influencer marketing on any other online platform. First thing is identifying a Facebook user with a medium-to-large (and highly-engaged) follower base that overlaps with the brand’s target audience. The brand then reaches out to the influential Facebook user to see if they’re interested in posting about the brand’s products.

Businesses that are new to influencer marketing should keep in mind that influencers expect to be compensated. While some micro-influencers may be willing to produce branded content in exchange for free products, most influencers charge a fee. Brands may negotiate the compensation with the influencer after discussing the collaboration.

Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. They might share an unboxing video or a picture of themselves using the product. Because the content is coming from an influencer rather than a brand, it has a better chance of getting in front of an audience that is interested in the product. And that audience is more likely to rely on a product recommendation from an influencer than from the brand itself. In fact, 85% of consumers say they trust online reviews as much as recommendations from friends and family.

Influencer marketing on Facebook starting to sound appealing? We can help you with getting started with your own Facebook influencer marketing campaigns. You wouldn't need to find manually on Facebook an Influencer. We have Influencers, who can match your brand. They can help you define the goals of your campaign. They have creative and innovative ideas in terms of what type of post to produce. If you need any help, you can contact us.


Top Online Marketing Strategies

Today a lot of people are investing in Marketing. It is said that Marketing is the heart of every business. Marketing can be any form. People are are coming out with more and more ways to market their products or services.

With this modern period, everything we do has a connection with the technology. So it's not a wonder why Marketing is becoming online. The digital world has transformed our way of promoting our products and services. But what is Online Marketing Marketing? What are the different types of Online Marketing?

This article will help you learn the varieties of online marketing, and help you realize that there are so many different ways to promote something.

Definition

Techopedia defines Online marketing as a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. Online marketing has outsold traditional advertising in recent years and continues to be a high-growth industry.

Types of Online Marketing

Social Media Marketing

CIPR Social media panel defines social media marketing as the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.
Based on the definition, we can say that Social Media Marketing uses different social media platforms such as Facebook, YouTube, Instagram, Google +, LinkedIn, Twitter, etc. Is it effective? As we know of today, those social channels have a lot of active users. It is an effective way to reach a wider target audience.

Search Engine Marketing and optimization

According to Laura Lake, Search engine marketing and optimization allow your name and website to appear on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with when selecting a company that offers your services or products.

All major search engines like Google, Bing, and Yahoo have search results, where web pages and other content such as videos or images are shown based on what the search engine considers most useful to users. SEO isn’t something you pay search engines for, but rather something you create through your content.

Pay-Per-Click (PPC) Marketing

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

For example, an ad that shows up on Facebook after you recently searched for something like ‘Nike sneakers,’ I bet you have wondered how the ad for that specific Nike sneaker you were searching for showed up on Facebook… PPC!

Content Marketing

According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Content marketing is used by leading brands including P&G, Microsoft, Cisco Systems, and John Deere.

Regardless of what type of marketing you do, content marketing should be part of your strategy, not something separate. Quality content is part of all forms of marketing, including social media marketing, SEO, PR, PPC, inbound marketing and content strategy.

Email marketing

Wikipedia defines Email marketing as the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It isn’t enough to just send out emails. You will want to consider various email lists that cater to the specific needs of each individual and can present a personalized approach to your campaign. Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. This is a type of performance-based advertising where you receive the commission for promoting someone else's products or services on your website. Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program and posting affiliate links from your social media accounts

We have learned about the different types of marketing. But whatever we may use, we should make sure that this suits our business. Did you have anything from those that really suits your business? Maybe you need help on implementing it from start to finish. We'll help you with that. connect with us now.