YouTube is the second most visited webpage in the world and has over 1.5 billion monthly active users. YouTube videos are great resources for those interested beauty, fitness, food, travel, and what not. These niches continue to gain popularity every day. Did you also know the number of YouTube viewers today? In 2017, the number crossed 1.47 billion and is estimated to reach 1.86 billion by 2021.

Why Choose YouTube?

You think YouTube is just for cat videos and music? You might want to rethink your position because this video sharing platform could be the next big thing in influence marketing. Does Influencer Marketing work on YouTube? Yes. Is it worth it? Absolutely.
YouTube is unique from all the social media platform. Advertising on YouTube is different as it does on television. YouTube is a far more personal experience than any television station, which means ads can be tailored to a specific audience much better than they can in other places.

This is because creators on YouTube interact with their followers significantly more than any station can. YouTube is a system where creators can regularly talk to their subscribers through comment and chat features, and many of these subscribers feel like they know the creator on a personal level. With this level of close interaction comes to trust that cannot happen on other platforms.

Parent company Google has conducted multiple studies to find out just how much influence these YouTube creators have. In “The YouTube Generation Study” they found that six out of every ten subscribers would take buying advice from their favorite YouTuber over a TV or movie personality. This makes sense since according to that same study, 70% of teenagers using YouTube relate more to creators than those traditional TV and movie personalities. This trust translates into influence over subscribers to buy a certain brand that doesn’t exist on other platforms.

How does it work?

YouTube is far from homogeneous. From beauty bloggers to gamers to prank channels, YouTube is built up of smaller communities to form a diverse and varied whole. So it makes sense that you would have to look for which community your target audience fits into, and then find the person in that community with the most credibility.

For example, a channel within the cooking community on YouTube would be a good place to put an influence marketing advertisement for a restaurant. A creator that had built up a reputation as someone experienced in working with food will have much more credibility than any pre-roll ad.
Choosing the right creator to act as an influencer is the first step in taking advantage of the trust they’ve built with their audience.

Looking for a YouTube Influencer to advertise your brand to your target market? We can help you with that. Allow our vloggers and creators to produce immersive video content for your ICO. These influencers can create appealing content that looks attractive and aesthetic. What’s most important is these influencers can drove their audience to visit your site to buy your product. You can contact us for more information.