Big or small business today aims to have a successful strategy to grow their business. But how could they come up with such a strategy? One way is to identify key market trends. What is a market trend then?

Allison Tanner defines a market trend as anything that alters the market your company operates in. In other words, Market trends are any significant changes to your market. If we can identify the market trends early enough, then it is easier to plan for changes as they come which could help your business to grow successfully. They can show you opportunities to grow your business.

An example of Market Trend is the changing of customer needs such as increasing or decreasing product or service usage. The needs of the customer have changed as the technology grows. The cellphones 8 or 10 years ago is not attractive to customers today, the smartphones or tablets could be. However, It’s not only the customer needs that changes but also the Marketing of Businesses.

Nowadays, Social Media and Marketing go hand in hand. Social Media is now one of the Marketing Platforms. For Marketers, it is important to be active on social media and also be updated with the latest marketing trends and apply them to businesses. What is the Marketing Trend for the year 2018?

A lot of the latest Marketing news today have reported Influencer Marketing as one of the top Marketing Trends for 2018. In fact, Forbes Communications Council on “12 Marketing Trends To Take Advantage Of This Year” mentioned it. It was reported to be trending up and a hot topic in 2017. Now, it is one of the strongest marketing trends in 2018 and is becoming increasingly important in the area of sales promotion and marketing of innovations, according to a Lead Innovation Management blog. Many companies have become increasingly interested in engaging with influentials on Instagram, Facebook, or bloggers, and YouTuber, to establish effective influencer relations which could run successful brand marketing campaigns for their audiences.

A current Goldmedia study has determined for the first time market figures and forecasts for Influencer Marketing in Germany, Austria and German-speaking Switzerland (DACH). According to the study, Influencers are digital opinion leaders in social media with at least 10,000 followers. The study has shown that Influencer Marketing is one of the most important marketing trends. Also a current study by G+J e|MS shows how well influencer campaigns work.

As Adweek states, influencer marketing has expanded exponentially over the past two years, where the industry has gone from being just a rising marketing tactic to an essential part of most marketing budgets in 2018. In fact, according to State of Influencer Marketing Report 2018 by Klear, Influencer Marketing, as a field, grew by a whopping 198% in 2017! Influencer Marketing Budgets are also on the Rise.

According to another report on Influencer Marketing by Linqia, 92% of marketers who used influencer marketing in 2017 found it to be highly effective. Also, her study shows that 39% of marketers say they plan to increase their influencer marketing budget in 2018. 35% are still unsure how they’re going to make changes to their budget, and only 5% say that their budgets will decrease. The remaining 21% say that their budgets will remain the same.

Therefore, we can conclude that Influencer Marketing is becoming one of the most important marketing tools in the advertising industry today and to the coming years. Advertising contracts with Youtube or Instagram stars reach several hundred thousand dollars, and marketers increase budgets for this activity. You have learned that many marketers are increasing their influencer marketing allocations. So you might want to follow as well, and see how you can invest your marketing budgets on influencers who can deliver your desired results. You can start by engaging now with our Social Media Marketing Influencers.

Marketing trends impact your business and customers so tracking them helps you grow your business profitably. It also helps you keep ahead of your competitors, which is important when you are developing your business growth strategies.