Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers and orients marketing activities around these influencers.

Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on)

In simple terms, influencer marketing is your chance to piggyback on the reputation that someone else in your industry has already built. It’s a lot like getting the most popular kid in school to tell the rest of your class that you’re ‘cool. It gives you the reputation you need, without you having to do very much groundwork.
While influencer marketing, just like any other advertising strategy, requires significant strategy and planning, research has found that it has huge potential when it’s used correctly. In fact, one company analyzed the performance of more than 300 influencer campaigns and found that influencer marketing performs better in the digital world than any other type of media advertising.

Influencer

➢ An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.

➢ An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.

These individuals are not simply marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives. Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

Types of Influencers

★ Celebrities
★ Industry experts and thought leaders
★ Bloggers and content creators
★ Micro Influencers

Here are six big benefits to using influencer marketing to bolster your social strategy.

 

● Quickly Builds Trust

Influencers are trusted by their followers, So any recommendation or insight coming from them is deeply trusted by their followers. By sharing an influencer’s content, you’ll soon gain their attention, and they’ll begin sharing yours, putting your message in front of an actively engaged audience.

● Increases Brand Awareness and Reach

As noted, influencer marketing can greatly expand your reach and positioning online. When such an influencer recommends your products or mentions your brand, it helps you gain more visibility. This not only increases your reach but also boosts your brand awareness. Social users will begin to know more about your brand, your story, who you are, and the solutions you offer.

● Provides Value to Your Target Audience

At the heart of inbound marketing is delivering content that solves problems, educates and inspires your intended audience. Influencer marketing embraces this concept, as influencers are already in tune with the needs of the people they serve.
If you were to purchase a digital camera today, you would invariably look up product reviews online. A review from an influencer that talks about the features in detail and their usefulness would indeed be valuable. Not only are these reviews informative but also reliable for consumers.

● Aids Your Content Strategy

Sharing influencer content can help fill in the gaps of your own content schedule. So if you’re running short of content ideas, influencer marketing can aid your content strategy.

● Flexible Pricing

In contrast to celebrity endorsements, television commercials, and other forms of traditional advertising, influencer marketing is a highly accessible form or promotion that can meet the needs of both large and small businesses. Due to its flexible pricing structure, campaigns can be designed to fit a wide range of goals and budgets.

Influencer marketing can be incredibly beneficial for startup brands or those that have been struggling in gaining traction in their social media marketing. Most of the success of your influencer marketing campaign depends on your choice of influencers. If you make the right selection, the rewards are immense. We actually could help you in that part. We could choose and match you with our awesome influencers. These influencers could help you in selecting the best marketing platform for you. You can learn about the previous posts the influencer has made to make sure they’re going to have a good impact on your brand image. While it might be nice to invest in a celebrity to share your messages on social media, the truth is that most brands won’t be able to afford that level of marketing. However, you don’t necessarily need a celebrity to enjoy the benefits of influencer advertising. About 72% of people say that an influencer’s relevancy is more important than their reach, so keep that in mind when you’re looking for someone to highlight your company.

With a clear understanding of how influencer marketing can accelerate your online goals, you can commit to implementing your first campaign quickly to experience these results in your business by finding a marketing agency and the most suitable influencer for you. You can start with us and we’ll guaranty that you are in good hands.