Twitter is an American online news and social networking service on which users post and interact with messages known as tweets. Twitter messages are limited to 280 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users. Twitter is one of the most popular social networks worldwide. Part of the appeal is the ability of users to follow any other user with a public profile, enabling users to interact with celebrities who regularly post on the social media site.

Why Choose Twitter?

The statistic shows that as of the second quarter of 2018, the micro-blogging service averaged at 335 million monthly active users. Twitter says 1.6 billion unique visitors per month see tweets on third-party properties, which corresponds to 500 million tweets per day and around 200 billion tweets per year.
With that kind of reach, it’s safe to think of Twitter as a realistic and useful way to build your business and get instant public messages delivered to the hands of your target audience, whether it is an audience of work colleagues, existing customers or potential customers.

Studies have found Twitter to be one of the most effective platforms for successfully running influencer campaigns. Approximately 40% of Twitter users claimed to have made a purchase after viewing a tweet from an influencer. Also, 20% of Twitter users are known to share product recommendations tweeted by influencers they follow.

How does it work?

You can engage with an influencer. Connecting with influencers opens up the possibility of attaining a greater reach for a brand as well as better engagement.
If an influencer’s niche aligns with your industry and products, their followers would be relevant to your brand. By building relationships with the right influencers via retweets or mentions, brands can pave the way for a long-term association.When such influencers promote your brand to their followers, it can be a huge win for you. Not only will you benefit from exposure to newer, relevant audiences but also a higher likelihood of conversions.
It’s tough to filter through the noise on a popular social media platform like Twitter. With 500 million tweets sent each day, your promotional content can easily go unnoticed by your target audience. Finding influencers who can help you attract higher-quality leads, connect with an engaged audience and cultivate trust can be a challenge too. You need to target the right influencers, the ones who will connect with what you offer and be able to authentically communicate their love for your products and brand to their followers.

The process for seeking out influencers independently is not easy, and it can be tedious if you do not know exactly what to look for and what metrics to use in your search. Do you want to boost your brand’s presence on Twitter with the help of influencers? Success-block.com is a Marketing Agency that helps brands connect with the right influencer. These influencers can create influencer campaign on Twitter that will boost your brand visibility. Want to know more? Contact us now.