After learning the goodness of Influencer marketing, we ask ourselves, which platform are we going to use. You know you want to use social media channels for your campaign. But you’re not sure which of them is suitable for your brand and will deliver the best results. We could start randomly with Facebook Influencer Marketing.

Why Facebook?

Facebook continues to be the most well-known social media site. It is the #1 spot where friends connect and share online. Every month, 2 billion people use Facebook to connect with friends and family and to discover things that matter. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion. Marketing on Facebook helps you find new customers and build lasting relationships with them. With such a massive user, Facebook gives you the opportunity to reach a wider audience for your influencer marketing campaign.
According to a Bloglovin study, Facebook is the second most preferred platform among influencers themselves. They consider it to be almost as effective as Instagram in executing an influencer marketing campaign. Facebook has an inbuilt analytics tool called Facebook Insights. It is a powerful tool. Facebook Insights can benefit your campaign in two ways.

➔ It helps you track and monitor the performance of your Facebook influencers. You can easily see the impact your campaign is having on your reach and engagement rates.

➔ Another way you can leverage the tool is to have a better understanding of the demographics that make up your target audience. Use it to get a better understanding of consumer psychology.

Facebook Influencers Vs. Facebook Ads

Which communication channel should you choose? Influencers are a social marketing concept, that is all about calling an influencer which has the same audience than our target audience. The goal is for him to promote a brand product or service to his community.

Brands are now more likely to initiate partnerships with influencers. 70% of European enterprises have adopted influencer marketing. Meantime Facebook ad clicks are increasing by 70% every year. We will consider what social influence marketing can offer to your brand compared to Facebook ads.

Facebook ads allow you to go after potential customers based on location, demographics, interests, pages they like, and behaviors (spot early adopters, or specific phone users). But they could be complicated. With so many options you can become overwhelmed and stressed. On top of that, finding the right converting audience can feel like finding a needle in a haystack. What’s more, you still have to take care of the creative side – making sure your pictures/videos, text, and offers to catch your audience’s attention for them to click and then trust. On the other side, Influencers take care of the creative. That means we don’t have to stress about speaking to our audience – influencers know how to do that best. They also already have the trust of their audience which saves us tons of time, stress, and work. We can now focus on other important things.

Facebook ad clicks are increasing by 70% each year, and ad click-through rates are increasing by 160%. On the other hand, 90% of consumers trust influencers over the 33% who trust an ad. 51% of marketers believe they acquire better customers through influencer marketing. So we can say Facebook Influencer can offer more than Facebook Ads.

How does it work?

Facebook influencer marketing is, fundamentally, the same as influencer marketing on any other online platform. First thing is identifying a Facebook user with a medium-to-large (and highly-engaged) follower base that overlaps with the brand’s target audience. The brand then reaches out to the influential Facebook user to see if they’re interested in posting about the brand’s products.

Businesses that are new to influencer marketing should keep in mind that influencers expect to be compensated. While some micro-influencers may be willing to produce branded content in exchange for free products, most influencers charge a fee. Brands may negotiate the compensation with the influencer after discussing the collaboration.

Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. They might share an unboxing video or a picture of themselves using the product. Because the content is coming from an influencer rather than a brand, it has a better chance of getting in front of an audience that is interested in the product. And that audience is more likely to rely on a product recommendation from an influencer than from the brand itself. In fact, 85% of consumers say they trust online reviews as much as recommendations from friends and family.

Influencer marketing on Facebook starting to sound appealing? We can help you with getting started with your own Facebook influencer marketing campaigns. You wouldn’t need to find manually on Facebook an Influencer. We have Influencers, who can match your brand. They can help you define the goals of your campaign. They have creative and innovative ideas in terms of what type of post to produce. If you need any help, you can contact us.