Today a lot of people are investing in Marketing. It is said that Marketing is the heart of every business. Marketing can be any form. People are are coming out with more and more ways to market their products or services.

With this modern period, everything we do has a connection with the technology. So it’s not a wonder why Marketing is becoming online. The digital world has transformed our way of promoting our products and services. But what is Online Marketing Marketing? What are the different types of Online Marketing?

This article will help you learn the varieties of online marketing, and help you realize that there are so many different ways to promote something.


Techopedia defines Online marketing as a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. Online marketing has outsold traditional advertising in recent years and continues to be a high-growth industry.

Types of Online Marketing

Social Media Marketing

CIPR Social media panel defines social media marketing as the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.
Based on the definition, we can say that Social Media Marketing uses different social media platforms such as Facebook, YouTube, Instagram, Google +, LinkedIn, Twitter, etc. Is it effective? As we know of today, those social channels have a lot of active users. It is an effective way to reach a wider target audience.

Search Engine Marketing and optimization

According to Laura Lake, Search engine marketing and optimization allow your name and website to appear on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with when selecting a company that offers your services or products.

All major search engines like Google, Bing, and Yahoo have search results, where web pages and other content such as videos or images are shown based on what the search engine considers most useful to users. SEO isn’t something you pay search engines for, but rather something you create through your content.

Pay-Per-Click (PPC) Marketing

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

For example, an ad that shows up on Facebook after you recently searched for something like ‘Nike sneakers,’ I bet you have wondered how the ad for that specific Nike sneaker you were searching for showed up on Facebook… PPC!

Content Marketing

According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Content marketing is used by leading brands including P&G, Microsoft, Cisco Systems, and John Deere.

Regardless of what type of marketing you do, content marketing should be part of your strategy, not something separate. Quality content is part of all forms of marketing, including social media marketing, SEO, PR, PPC, inbound marketing and content strategy.

Email marketing

Wikipedia defines Email marketing as the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It isn’t enough to just send out emails. You will want to consider various email lists that cater to the specific needs of each individual and can present a personalized approach to your campaign. Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. This is a type of performance-based advertising where you receive the commission for promoting someone else’s products or services on your website. Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program and posting affiliate links from your social media accounts

We have learned about the different types of marketing. But whatever we may use, we should make sure that this suits our business. Did you have anything from those that really suits your business? Maybe you need help on implementing it from start to finish. We’ll help you with that. connect with us now.